Cognitive Surplus (how do you use yours?)
I just stumbled across this really great keynote from Clay Shirky a couple of years ago (via Seth Godin). He’s talking about the Cognitive Surplus, or put more simply, the amazing things you can do when you stop spending your spare time simply watching TV or consuming media. Definitely recommended viewing. I’ve posted before about my good friend Henrik Berggren, he’s a guy who definitely knows what he wants to do with his Cognitive Surplus. What do you do with yours?
There’s another poignant part at the end of this talk. It’s interesting to think about how we have a whole generation that will grow up just assuming that media isn’t a one way street. For them it’s as much about producing and sharing as it is about consuming. And I think that will have an important impact on the music business in the future too, as production and participation in music starts to become much more important for a mass-market that was previously content on just consuming it.
