Dave Haynes

No, this is not a post about last night’s Wimbledon final (although there was some awesome topspin on display), it’s a new music startup coming out of stealth mode - Topspin Media.

I haven’t seen their service in action yet but Topspin is described over at Billboard as a “turnkey suite of technologies and services that provides all the content management and customer relationship tools artists need to distribute and market music directly to fans.” At this point I would usually reach for the snooze button, I’ve seen too many uninspiring offerings billed exactly as this. But this particular venture is well funded and has Ian Rogers as its CEO (if you’re not familar, Ian Rogers is the ex-Yahoo Music GM and was a bit of a hero for me because of this blog post.)

I still a remain a little sceptical but if anyone can make a real success in this crowded space then I think it could be Topspin. I think their best shot is to build out a very open platform upon which others could piggy-back to build out their own specific services. I’m sure that Topspin has the vision to do this and they’re definitely billing themselves as a technical company and not a marketing company. Hopefully they will pick the right battles and develop an innovative and valuable service. Watch this space.

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