Music lessons from an outsider
An interesting post from Seth Godin on the Music Industry which while lacking a little in substance is a good read, especially given that its a perspective from someone outside of the industry itself. For those unfamiliar with Seth Godin his blog makes from an interesting read if you want to pick up a few tips and insights into Internet marketing.
The most interesting point that I took away from reading the post is that music is social and tomorrow’s winners in the Music Business will be those acting as the hub.
“3. Interactivity can’t be copied
Products that are digital and also include interaction thrive on centralization and do better and better as the market grows in size (consider Facebook or Basecamp).
Music is social. Music is current and everchanging. And most of all, music requires musicians. The winners in the music business of tomorrow are individuals and organizations that create communities, connect people, spread ideas and act as the hub of the wheel… indispensable and well-compensated.”
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